There is no substitute for great national exposure like this. Check out these links to stories on UC football from USA Today and the New York Times.
http://www.usatoday.com/sports/college/football/bigeast/2009-10-14-cincinnati-kelly_N.htm
http://www.nytimes.com/2009/10/15/sports/ncaafootball/15cincy.html?_r=4&ref=sports
This kind of stuff helps with recruiting, voting in polls, individual honors, etc ... It is nothing but good for the university, too.
