There is a work stoppage in the NFL and ironically in my life too. Unlike the NFL and the players my position was eliminated at the hotel I worked for and it was a total surprise. Life moves on and so will the game of football, even if the NFL doesn't resolve its billionaire versus millionaire fight.
So it's a great time for college football to market itself even more aggressively during this time. People are already wondering if there will be pro-football and their love jones for the game is calling. College football can answer the call by reminding football fans they have no strikes, plenty of games and future stars en masse. Advertisers may be nervous about capitalizing on that core audience and you can come to their rescue.
If you love football, the SEC, Big Ten, Big 12, Big East and a few other conferences will give you the fix you need. You will see hard hits, great athleticism and late game heroics that keep you glued to the edge of your seat. Now I admit it won't be to scale but high level college football is a great place to land in the event of a strike and the ticket prices are less of an impact on the budget as well. You can actually pick up the tab for the day including parking and food.
So as the NFL owners cry broke but won't open books; and the players cry foul and won't bend, college football run a blitz on the fans and advertisers. The NFL doesn't have a defense to stop that...at least right now.
That's the way I see it, sitting in The Box Seat.