Cincinnati Announces Reed-Francois as Senior Associate Athletics Director/SWA

Feb. 8, 2013

CINCINNATI -- Desiree Reed-Francois has been named Senior Associate Athletics Director and Senior Woman Administrator for the University of Cincinnati as announced by Director of Athletics Whit Babcock.

Reed-Francois will begin her tenure at Cincinnati on March 4 with duties that include direct oversight of the women's basketball and volleyball programs in addition to the sports communications and media relations department. Reed-Francois' will report to the Director of Athletics and serve on the AD's executive leadership team. Her responsibilities will also include leading the department's strategic planning initiatives and assisting in management of external partnerships.

"Desiree brings a level of experience and professionalism that will serve our department extremely well," Babcock stated. "Her legal background is relatively unique and valuable in our industry. Her time as a student-athlete at UCLA is also an asset that will enable her to relate well with our coaches and student-athletes and serve as a mentor and role model for both. We are thrilled to have her join our team. It's a dynamic and exciting time at UC and Desiree will play a key role in moving our overall program forward".

Reed-Francois will serve as the athletic department's liaison with the General Counsel's Office and University Leaders. She will monitor and implement gender and minority equity plans that meet the requirements of Title IX and reflect the values of the University. Also among her duties will be the organization of the student-athlete guidebook and various policies and procedures relative to the department.

"I have great respect for Whit Babcock, his values and leadership," stated Reed-Francois. "He has set forth his vision for Cincinnati athletics and I am enthused to join him and his team in achieving this mission. The University of Cincinnati is a well-respected public research institution in a vibrant city. My family and I are thankful for this opportunity and look forward to getting started."

Reed-Francois comes to Cincinnati after spending four years at the University of Tennessee where she most recently held the title of Senior Associate Athletics Director for Strategic Planning and Initiatives, serving as a member of the executive team and directly overseeing the men's basketball, men's and women's swimming and diving programs, event management and legal affairs in conjunction with the Office of the General Counsel. Additionally, she acted as the liaison with Tennessee's Office of the Chancellor and the Office of the President.

A fifteen-year veteran in athletic administration, Reed-Francois has held positions of progressive leadership beginning with the Oakland Raiders organization, to the National Football League, University of California, San Jose State University, Santa Clara, Fresno State, and the University of San Francisco. She is a member of the California Bar and has taught law classes at University of Tennessee, Santa Clara University and Lincoln Law School while also serving as a guest-lecturer at Stanford University.

A 1994 graduate of UCLA and a member of the Bruins' rowing team, she earned a Juris Doctorate from University of Arizona College of Law in 1997 in addition to founding the Sports Lawyers' Association.

Reed-Francois is active nationally, serving as a Division 1-A Fellow and was a 2009 graduate of the Division I-A Athletics Director Institute. She is a member of NACWAA, NACDA and is a former member of the Stanford University Sports Law Symposium Committee, the NCAA Committee on Initial Eligibility and the State Bar of California Committee on Ethnic Minorities.

Relocating to Cincinnati with Reed-Francois will be her husband Joshua and son Jackson.