UC Athletics TV Spots and Opening Videos Nominated for Regional Emmy Awards

CINCINNATI – The University of Cincinnati Department of Athletics has been nominated for a Regional Emmy Award for its work with Columbus-based MediaSource in developing and producing last year’s TV commercials and CATSvision videos for Bearcats football and basketball, the Ohio Valley Chapter of the National Academy of Television Arts and Sciences (NATAS) announced.


“Our main goal with our CATSVISION films is to excite the crowd and tell the story of the team and the sport,” says Senior Associate Director of Athletics Mike Waddell. “When you combine a great product like UC Athletics with a creative juggernaut like MediaSource and producers Rick Green and Robert Leitch you get a winning combination that ‘Represent’s the C’ with pride and distinction. We look forward to a long standing relationship with MediaSource and are very proud of our combined efforts.”


UC Athletics’ advertising agency of record since 2006, the Leffler Agency, was also a creative driver with these elements.  A full service advertising agency with offices in Baltimore, Tampa and Providence, Leffler Agency is a national specialty house in sports/entertainment/media with a concentration on university and professional revenue sports programs.  Among the Agency's current 44 clients are Penn State, Kansas,  Nebraska and Navy from college sports  and Baltimore Ravens, Baltimore Orioles, Tampa Bay Buccaneers from professional sport.


The two fully-integrated marketing strategies included TV, radio, and print promotions carrying two different messages. The 2009 football spots (2009 Football Commercial) were based on the theme “Next Fan In,” a takeoff of the team’s theme “Next Man In,” while men’s basketball (2009-10 Men's Basketball Commercial) was centered around a tag line of “What is Cincinnati Basketball.”


The football opening video titled “Welcome to the Show” integrated studio footage of the players with highlights. “Get Up,” the title of the men’s basketball opening video set to 50 Cent’s song of the same title, includes action of the UC men’s basketball team performing tricks and dunks in the gym while involving crowd shots and highlights from the previous season.


The Emmy Awards Ceremony is scheduled for the evening of Saturday, July 31 at The Hilton Easton in Columbus, Ohio.  More information regarding the Ohio Valley Regional Emmy Awards visit www.OhioValleyEmmy.org.