Whit Babcock
	Position: Director of Athletics

Introductory Press Conference

Whit Babcock was named the Director of Athletics at the University of Cincinnati on Oct. 22, 2011.

Babcock came to UC after spending five years at the University of Missouri as the Executive Associate Director of Athletics.

"Whit comes highly recommended as an energetic leader and rising star in collegiate sports," UC President Dr. Gregory H. Williams said. "He is a person who will build on the excellence of the Bearcat sports and take UC's athletics program into a dynamic future. I am counting on him to carry forward our successful programs for our student athletes, both on and off the field."

"I am honored and humbled to become a part of the University of Cincinnati family," Babcock said. "I'm excited to get started as soon as possible and look forward to meeting our student-athletes, coaches, and fans along with the entire UC community. I'd like to thank President Williams for this tremendous opportunity. Cincinnati is certainly a program on the rise and can compete successfully academically and athletically on a national stage."

A native of Harrisonburg, Va., Babcock came to Mizzou in 2007 following a five-year stint as the Assistant Athletics Director and Executive Director of Development for West Virginia University. Prior to his tenure at WVU he worked at Auburn University serving as the Assistant Athletic Director for Development for five years.

At Missouri, Babcock oversaw the External Operations of the department which includes all fund-raising matters related to the Tiger Scholarship Fund, and provides directorial oversight of Marketing and Promotions, Athletics Ticket Office, Game Operations, Licensing, Internet Services, Media Relations, Mizzou Sports Properties (multimedia and corporate partnership rights) and Men's Basketball. During his tenure, Mizzou achieved all-time highs in donor participation, fundraising, season ticket sales, and department-wide revenue generation. The men's basketball program also made three straight NCAA Tournament appearance.

He was recently appointed to the NCAA Men's Basketball Issues Committee. Babcock also serves as the 2011-12 President of the National Association of Athletic Development Directors (NAADD). His Columbia-area community involvement included participation as a member of the Advisory Board of the University of Missouri Children's Hospital.

A former collegiate athlete, Babcock lettered four seasons for the James Madison University Baseball program, serving as team captain during his senior campaign. He earned his bachelor's degree in kinesiology and sports studies in 1992 from JMU and later received his master's degree in sport management from West Virginia University in 1996.

Whit and his wife Kelly have three sons, Andrew, Brett, and Eli.