Desiree Reed-Francois
Desiree  Reed-Francois

Senior Associate Athletics Director/SWA

Alma Mater:
UCLA '94

Report: UC Ranks No. 1 In Hiring Female Coaches

Desiree Reed-Francois was named Senior Associate Athletics Director and Senior Woman Administrator for the University of Cincinnati in March 2013. Reed-Francois served as UC's Interim Director of Athletics early in 2014 making her the first Hispanic female director of athletics in the NCAA Football Bowl Subdivision.

Reed-Francois is a respected leader with almost 20 years of experience at the collegiate and professional levels. She joined UC in March 2013 as Senior Associate Director of Athletics and the Senior Woman Administrator. During her time at UC, she has provided oversight for the football, volleyball and women's basketball programs as well as for the department's communications, marketing and new media efforts.

She serves as the athletic department's liaison with the General Counsel's Office and University Leaders. She will monitor and implement gender and minority equity plans that meet the requirements of Title IX and reflect the values of the University. Also among her duties will be the organization of the student-athlete guidebook and various policies and procedures relative to the department.

Reed-Francois comes to Cincinnati after spending four years at the University of Tennessee where she most recently held the title of Senior Associate Athletics Director for Strategic Planning and Initiatives, serving as a member of the executive team and directly overseeing the men's basketball, men's and women's swimming and diving programs, event management and legal affairs in conjunction with the Office of the General Counsel. Additionally, she acted as the liaison with Tennessee's Office of the Chancellor and the Office of the President.

A fifteen-year veteran in athletic administration, Reed-Francois has held positions of progressive leadership beginning with the Oakland Raiders organization, to the National Football League, University of California, San Jose State University, Santa Clara, Fresno State, and the University of San Francisco. She is a member of the California Bar and has taught law classes at University of Tennessee, Santa Clara University and Lincoln Law School while also serving as a guest-lecturer at Stanford University.

A 1994 graduate of UCLA and a member of the Bruins' rowing team, she earned a Juris Doctorate from University of Arizona College of Law in 1997 in addition to founding the Sports Lawyers' Association.

Reed-Francois is active nationally, serving as a Division 1-A Fellow and was a 2009 graduate of the Division I-A Athletics Director Institute. She is a member of NACWAA, NACDA and is a former member of the Stanford University Sports Law Symposium Committee, the NCAA Committee on Initial Eligibility and the State Bar of California Committee on Ethnic Minorities.

Reed-Francois and her husband Josh have a son, Jackson.