Karen Hatcher joined The University of Cincinnati as the Assistant Athletic Director for Major Gifts in December 2012. Hatcher's primary responsibilities include strategic planning to enlist philanthropic support for athletics with a focus on developing major gifts to fund capital initiatives and endowments.
Hatcher brings an extensive background as a sports marketing professional to UC that includes more than two decades of experience. Most recently, she worked as a strategic consultant with Hatcher & Associates Marketing Services where she provided creative marketing solutions, revenue generation and fundraising concepts, client relation management initiatives and effective brand-building efforts for high-profile businesses and charities as well as NBA, NFL and MLB teams.
Hatcher has been instrumental in raising over $25 million for charities such as the Pediatric Cancer Foundation and the Easter Seals. Her efforts with the Pediatric Cancer Foundation included multiple events and incorporated sponsorship negotiations with a multitude of national brands. Working with Easter Seals to enhance fundraising efforts, Hatcher orchestrated several celebrity golf invitationals while also revamping the donor base and building volunteer support.
Hatcher worked with the Tampa Bay Rays and the Rays Baseball Foundation to orchestrate two fundraising events that resulted in a 75 percent boost in revenue. She drove all marketing, advertising, sponsorships, sales and event logistics and management with the Foundation Board to conduct an inaugural gala and golf tournament featuring players from the Rays organization.
Her fundraising efforts have also benefited private schools including Berkley Preparatory School in Tampa, Fl as well as the Seven Hills School in Cincinnati, where she served as the Annual Giving Chair.
Prior to her role as a consultant, Hatcher served as the Director of Special Events for the Houston Astros for six years where she oversaw events, promotions and new business development initiatives. She generated more than $5 million in new revenue in her first year with the club.
Hatcher holds a bachelor's degree in communications and a master's degree in sports administration from Ohio University and is a member of NACWAA and NAADD.
Hatcher and her husband Billy have a son, Derek, who played football at the University of Richmond and a daughter, Chelsea, who played soccer at the University of Tennessee.