Athletics News |
In her current role, Hatcher oversees the department's external units, including communications, development, leadership gifts, marketing, new media and the ticket office. Her portfolio also includes strategic planning to enlist philanthropic support for athletics with a focus on developing major gifts to fund capital initiatives and endowments, including the Nippert Stadium Renovation & Expansion Project. She also serves as the administrative oversight for the women's tennis program.
Hatcher joined UC in December 2012 as the Assistant AD for Leadership Gifts, later being promoted to Associate AD (2013-14) and then being elevated to her current position in the summer of 2014.
An experienced sports marketing and fundraising professional, Hatcher has spent 20 years in the field, including stints at the professional level, strategic communications, marketing solutions, non-profit work, community outreach, fundraising and event management.
Prior to joining the Bearcats, she worked as a strategic consultant with Hatcher & Associates Marketing Services, providing creative marketing solutions, revenue generation and fundraising concepts, client relation management initiatives and effective brand-building efforts for high-profile businesses and charities along with NBA, NFL and MLB teams.
She has assisted in raising funds for the Pediatric Cancer Foundation, Easter Seals, Seven Hills School and the Tampa Bay Rays Foundation helping those organizations with marketing and events, revamping their donor bases and building volunteer support.
Prior to her role as a consultant, Hatcher served as the Director of Special Events for the Houston Astros for six years where she oversaw events, promotions and new business development initiatives.
She earned a bachelor's degree in communications and a master's degree in sports administration from Ohio University and is a member of both NACWAA and NAADD.
Hatcher and her husband Billy have a son, Derek, who played football at the University of Richmond and a daughter, Chelsea, who played soccer at the University of Tennessee.