President Nancy L. Zimpher appointed Dr. Fritz Russ, Professor of Marketing, as the faculty athletics representative for the Cincinnati Department of Athletics, effective February 1, 2007. As the NCAA indicates, the university's faculty athletics representative (FAR) "works to support a campus environment where athletics is maintained as a vital component of the educational program and where student-athletes constitute an integral part of the student body." Academic integrity, institutional control of the athletics program, and promotion of student-athlete welfare are a FAR's major focus. The position's duties include being a liaison between academics and athletics; serving on UC's Athletics Advisory Council; assisting in institutional certification processes; participating in compliance reviews; monitoring student-athletes' academic performance and their welfare; assessing and advising on NCAA and conference policies; and attending conference and NCAA meetings. Russ, who joined the UC faculty in 1989, has previously served the university as Senior Vice Provost, as Dean of the College of Business and as Marketing Department Head. He currently teaches undergraduate and graduate courses in international marketing and in marketing research. An active researcher, he is also involved in the business community through consulting and as a director of two publicly-held companies. Before coming to the University of Cincinnati, he was a chaired professor at the University of North Carolina, where he also participated for four years on the university's faculty athletics committee. Russ earned a bachelor's degree from Eckerd College and a master's and doctorate from Carnegie-Mellon University.