Brad Wurthman, who serves as the assistant athletic director for marketing, sales and fan development for the UC Department of Athletics, has been with the Bearcats since 2007 and took over his current role in November of 2010.
Under his guidance, the UC athletics ticket office has increased its football season ticket sales in each of the past four seasons, breaking sales records each year. He created UC's marketing campaign for the 2010 Allstate Sugar Bowl, which resulted in over 18,000 tickets sold within three days.
Wurthman is responsible for creating marketing strategies for all of UC's varsity sports. Additionally, he orchestrates the gameday presentation and event management for football and men's basketball. UC's football gameday presentation has been consistently referred to as one of the best environments in collegiate athletics by ESPN, the Associated Press, and USA Today.
Previously, Wurthman served as manager of ticket sales and events from July 2007 through June 2009. During that span, he played a key role in the marketing and sales campaign for the 2009 FedEx Orange Bowl, which led to over 13,000 tickets sold for UC's inaugural appearance in a Bowl Championship Series game. He was promoted to director of marketing, sales and fan development in July of 2009.
Prior to joining UC, Wurthman served as the coordinator for marketing, youth programming and merchandise for the Hamilton TigerCats of the Canadian Football League from May 2005-April 2007. The TigerCats were voted as having the best gameday experience in the CFL and saw an average of 97 percent attendance capacity during Wurthman's tenure.
The Hamilton, Ontario, Canada native graduated with honors from McMaster University with a bachelor's degree in commerce in May 2007. He earned his master's degree in business administration at UC in June 2010.