The Big O to Visit Joseph-Beth on March 25

March 17, 2008

Hall of Famer Oscar Robertson (The Big O) has re-launched his autobiography "The Big O: My Life, My Times, My Game" and will appear at Joseph-Beth Booksellers in Rookwood Pavilion on Tuesday, March 25 at 5:30 pm to sign that book as well as his instructional book on fundamentals, "The Art of Basketball."


Robertson first achieved national prominence when he led the Indianapolis Crispus Attucks High School Tigers to consecutive state championships in

1955 and 1956, including a 45-game win streak and an undefeated season his senior year. Attucks became the first all-black school and the first Indianapolis school to win the state title in basketball, and the first all-black school to win a national title in any sport. The Big O was named Indiana's "Mr. Basketball" and national high school player of the year in 1956.


From his inner-city beginnings in Indianapolis, The Big O went on to set numerous records at University of Cincinnati, which he led to two Final Four appearances, and with the Cincinnati Royals and Milwaukee Bucks. He is a member of the Naismith Hall of Fame, the Collegiate Basketball Hall of Fame and the Indiana Basketball Hall of Fame, as well as the National Association of Basketball Coaches' "Player of the Century." He had an equal impact on basketball and society in the courtroom as president of the NBA Players Association, leading their successful quest for free agency which forever changed the balance of power in all of professional sports.




After "The Big O" had been out of print for eight months, Robertson recently arranged with the original publisher to take over the reprinting, marketing and distribution of the title through his own company, Oscar Robertson Media Ventures.


"I'm proud of this book and it's important to me that it remain in circulation," said The Big O. "This is not just a story about me or about basketball. It's a chronicle of the times we lived through in the 50s and 60s and how we were able to bring about changes in social conditions and people's attitudes. I feel this information is just as important in the context of history and social studies as it is in sports."


For further information, contact Joseph-Beth Booksellers at (513) 396-8960 or visit or