Cronin Joins AT&T to Talk Dangers of Texting While Driving

May 13, 2014

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CINCINNATI - University of Cincinnati men's basketball head coach Mick Cronin joined AT&T and employees from dunnhumbyUSA on Tuesday to address a dangerous practice that puts millions of Americans at risk: texting while driving.

To drive home the message and make our roads and highways safer, AT&T brought a simulator, allowing dunnhumbyUSA employees to experience firsthand the dangers of texting and driving.

"Texting and driving is a perilous mix.  It endangers your own life and the lives of people you've never even met," Cronin said. "I'm proud to participate in this event at dunnhumbyUSA with AT&T to remind drivers of the potentially deadly consequences of texting while driving."

"It is tempting to text and drive, especially in today's connected world, but we all must be reminded just how dangerous the practice is," said Mary Sue Findley, Executive Vice President, Human Resources, dunnhumbyUSA.  "Today's simulator event at our headquarters with AT&T illustrates this important and potentially life-saving message for our employees and the community at large."  

"Our goal is to save lives," AT&T External Affairs Director Mark Romito said. "AT&T applauds the efforts of the Ohio General Assembly - as well as Governor Kasich - on their efforts to pass and sign into law House Bill 99, the statewide texting while driving ban."

AT&T first launched the It Can Wait® campaign in 2009 to educate the public about the dangers of texting while driving and encourage consumers to take the pledge to never text and drive at  

The It Can Wait® movement is making a difference.  One in three people who have seen the texting while driving message say they've changed their driving habits, and the campaign has inspired more than 4 million pledges to never text and drive.  

Texting while driving causes more than 200,000 car crashes on American roadways each year, according to the National Safety Council1.  Those who send text messages while driving are much more likely to be in a crash.

Research shows that speaking up against texting while driving works.   A survey sponsored by AT&T found that:
• 78 percent of teen drivers say they're likely not to text and drive if friends tell them it's wrong or stupid.
• 90 percent say they'd stop if a friend in the car asked them to.
• 93 percent would stop if a parent in the car asked them to.

For more information on the It Can Wait® campaign, please visit: