Cronin Joins Area College Coaches to Promote Coaches vs. Cancer Program
UC head coach Mick Cronin

Aug. 31, 2011

CINCINNATI - University of Cincinnati men's basketball head coach Mick Cronin joined Xavier coach Chris Mack, Miami (Ohio) coach Charlie Coles and Dayton coach Archie Miller to help promote the Southwest Ohio Coaches vs. Cancer program during a news conference Wednesday at the American Cancer Society Musekamp Hope Lodge.

Plans were announced for the program's first fundraiser, a preseason tip-off breakfast that fans of all four teams are encouraged to attend on Nov. 2, from 8-10 a.m., at the Hyatt Regency Cincinnati. The coaches and a select number of sports personalities will discuss the coming basketball season. Coaches vs. Cancer National Chairman and St. Joseph's men's basketball coach Phil Martelli will serve as emcee. Details about the tip-off breakfast will be announced in the near future.

All four coaches, along with Martelli and Cincinnati Bell President and Chief Executive Officer Jack Cassidy, will serve on the executive coaches committee for the Southwest Ohio Coaches vs. Cancer program.

"It is inspiring to see all of these coaches put aside their competitive nature and join together to help fight cancer," said David Heck, event organizer with Coaches vs. Cancer. "We could not have picked a better area to develop this program. The committee truly believes that in the near future this program will be one of the most successful in the nation."

Cronin, a native of Cincinnati, is eager to see the program grow.

"We get a lot of talk in our area about the strength of college basketball and we're going to try to parlay that into raising funds in the fight against cancer," Cronin said. "On a personal level, to get to a point in your career where you can give back to your community is huge. It's humbling but also very exciting."

Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers coaches, their teams and communities to join the fight against cancer. The recent success has led to the program's expansion at the high school and Division I, II and III college levels. Since its national inception in 1993, Coaches vs. Cancer has raised more than $70 million to support the American Cancer Society's work to save lives from cancer.



The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives from cancer and diminishing suffering from cancer through research, education, advocacy and service. For more information anytime, call toll free 800-ACS-2345 or visit