Sept. 26, 2006
The college football series between Miami University and The University of Cincinnati dates back to 1888 and is claimed to be the oldest series west of the Alleghenies. Both institutions have commissioned a new logo to signify the annual "Battle for the Bell."
Baltimore-based Leffler Agency, the largest team sports advertising agency in the country, has created a unique logo that embodies design elements from both schools around the bell that is colored half black for Cincinnati and half red for Miami.
The logo will change each year with the game anniversary number and the stadium game site kept current to demonstrate the uniqueness of each contest.
Cincinnati Director of Athletics Mike Thomas stated, "This design communicates the spirit of one of the oldest rivalries that exist in college sport. We are proud of the Victory Bell's place in college football history and look forward to renewing the rivalry this weekend."
Brad Bates, Miami's Director of Athletics commented,"We are happy to put a logo design face on one of the oldest rivalries in college football. The regional and national status of this series will be enhanced by our increased joint institutional efforts to market and continue to build the brand of this great game."
Tickets are available for the 111th edition of the Battle for the Bell by contacting the UC Athletics Ticket office (9 a.m.-6 p.m. daily) and are avialable online via GoBearcats.com or by phone: 877-CATS-TIX.
The Leffler Agency has designed the Preakness Stakes national logo for Pimlico Race Course since 2000. The agency also produced the Army-Navy Baltimore game logo adaptation for the 2000 contest in Baltimore and regularly produces campaign logos for its team sports clients.
Contact: Heather Sable, Public Relations Director, The Leffler Agency, 800-878-2228